Amazon.com Uses 50% off Coupon Deal To Build LivingSocial As a Groupon Competitor
Amazon Goes After Groupon Market Share With Living Social Coupon Deal
Amazon.com acquired Social Coupon Platform Living Social to go head to head with Groupon a mere month ago, but is wasting no time with a 50% offer for Amazon.com Gift Cards.
Amazon Demonstrates How Social Media Coupon Campaigns WORK
This Social Coupon Campaign is a perfect example of how social media and consumers can quickly be leveraged to quickly:
- build brand awareness.
- generate social influence online.
- drive a ton of traffic to their website.
- build a proprietary email list by geographic location.
- An instant, opt-in audience to promote new offers to nationally or by city.
Do Social Coupon Deals Work?
You be the judge:
4 hours in to the promoton, over 400,000 deals have been redeemed/purchased. Each purchase requires the connection of the purchaser’s Facebook account or creation of a LivingSocial account.