How to Communicate Better With Your Customers

Rebecca Murtagh 

Do You Communicate in the Same Language Your Audience Speaks? One of the greatest challenges a business has when communicating on the web is getting out of their own heads to communicate in a way that resonates with target audiences. Over the many years I have worked with technology companies, consumer goods, retail and service

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Is Your Company Too Focused on “The Sale”?

Rebecca Murtagh 

Some businesses get so caught up in marketing and promotion they forget to ask for the sale. More times than not, focus on the sale distracts from the true measure of a sustainable business… What You Sold Today Will (or Should Be) Different from What You Sell Tomorrow Truly sustainable businesses adapt over time. Savvy

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My Next Book: CROWD SUCCESS

Rebecca Murtagh 

How My Next Book Became Two After working on my next book for many months, I finally realized it really was two books. The moment I committed to that concept and divided the book into two, each book took on a life of their own. I am so excited to share both books with you!

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The Money Is (and Always Will Be) In The List

Rebecca Murtagh 

Success lies in the relationship you have with each member of your audience. ‘The List’ is the lifeblood of any brand seeking to generate revenue, grow market share and create a sustainable business model that can adapt as the marketplace changes. From the era of direct mail and traditional marketing to the digital age of

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3 Rules For Building a Quality List

Rebecca Murtagh 

Communication and interaction with audiences is vital to sustainability of any brand. “The Money is In The List“ for individual brands (authors, consultants, celebrities, job-seekers, bloggers, thought-leaders, artists, etc.); as well as corporate brands. To fully enjoy the benefits of having a list, you must first create the list. List Rule #1: Define Your Audiences

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Mobilegeddon Google Algorithm Mobile Update

Rebecca Murtagh 

Expected to impact more website than recent Google algorithm updates than Panda and Penguin, ‘Mobilegeddon’ is expected to shake things up in search for all industries, worldwide. Mobilegeddon Is Not a Date, It Is a Shift Mobilegeddon is the name the digital industry has given to the algorithm update Google announced in February 2015 that

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Lessons Fathers Teach About Entrepreneurship

Rebecca Murtagh 

What Dads Teach Us About Entrepreneurship Entrepreneurs learn valuable lessons from their parents – even if their parents were never entrepreneurs themselves. This post is a Fathers Day tribute to my father who taught me so many valuable lessons – many of which have become part of my life as an entrepreneur. I miss him

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