Do You Communicate in the Same Language Your Audience Speaks? One of the greatest challenges a business has when communicating on the web is getting out of their own heads to communicate in a way that resonates with target audiences. Over the many years I have worked with technology companies, consumer goods, retail and service
Is Your Company Too Focused on “The Sale”?
Rebecca Murtagh
Some businesses get so caught up in marketing and promotion they forget to ask for the sale. More times than not, focus on the sale distracts from the true measure of a sustainable business… What You Sold Today Will (or Should Be) Different from What You Sell Tomorrow Truly sustainable businesses adapt over time. Savvy
My Next Book: CROWD SUCCESS
Rebecca Murtagh
How My Next Book Became Two After working on my next book for many months, I finally realized it really was two books. The moment I committed to that concept and divided the book into two, each book took on a life of their own. I am so excited to share both books with you!
The Money Is (and Always Will Be) In The List
Rebecca Murtagh
Success lies in the relationship you have with each member of your audience. ‘The List’ is the lifeblood of any brand seeking to generate revenue, grow market share and create a sustainable business model that can adapt as the marketplace changes. From the era of direct mail and traditional marketing to the digital age of
3 Rules For Building a Quality List
Rebecca Murtagh
Communication and interaction with audiences is vital to sustainability of any brand. “The Money is In The List“ for individual brands (authors, consultants, celebrities, job-seekers, bloggers, thought-leaders, artists, etc.); as well as corporate brands. To fully enjoy the benefits of having a list, you must first create the list. List Rule #1: Define Your Audiences
The Difference Between Popularity and Influence
Rebecca Murtagh
Updated November, 2, 2016 Influence = power. While many seek to grow audiences, focusing on the aggregation of likes, followers, fans and friends; what really matters is influence that inspires audiences to take action. One of the most powerful illustrations of popularity and influence is about to play out in the 2016 Presidential election. Campaign
Mobilegeddon Google Algorithm Mobile Update
Rebecca Murtagh
Expected to impact more website than recent Google algorithm updates than Panda and Penguin, ‘Mobilegeddon’ is expected to shake things up in search for all industries, worldwide. Mobilegeddon Is Not a Date, It Is a Shift Mobilegeddon is the name the digital industry has given to the algorithm update Google announced in February 2015 that
Lessons Fathers Teach About Entrepreneurship
Rebecca Murtagh
What Dads Teach Us About Entrepreneurship Entrepreneurs learn valuable lessons from their parents – even if their parents were never entrepreneurs themselves. This post is a Fathers Day tribute to my father who taught me so many valuable lessons – many of which have become part of my life as an entrepreneur. I miss him