Google Penguin Gives Black Hat SEO The Cold Shoulder
Google Penguin Update Rewards
White Hat SEO
Over the past year we’ve seen continuous efforts by Google update its search engine algorithm to improve quality of search engine results. The latest, the Google Penguin Update, has apparently shaken many up. However, just as with the Google Panda Update, many of the same SEO’s that have seen performance improve have also survived the Penguin Update seemingly unscathed.
Natural Selection – Survival Of The Fittest in SEO
Just as in nature, those that adapt will survive. For years professionals that are legitimately able to put websites in the path of customers and sustain search engine changes have had to endure the “snake oil salesman” mentality cast on the industry due to the malpractice and/or abuse of client trust by amateurs.
Google Penguin Hearts White Hat SEO
Interestingly, White Hat SEO’s seem to be faring better than their darker counterparts (Black Hat SEO’s) when it comes to survival and continued performance in the wake of Google Updates.
Clients of my digital marketing firm have done very well amidst the Panda and Penguin. We have always deployed ethical, marketing-focused search engine optimization. And, believe it or not, we have never entered into link-building campaigns. (I’ve had heated discussions with self-proclaimed SEO’s that claim that you cannot achieve top search position without link schemes)…it can be done, and we’ve done it for years.
In fact, when done properly, many websites have either solidified their top positions, or expanded visibility. Our clients have done quite well throughout numerous Google Updates due to our marketing approach deployed with a long-tail SEO and integrated social media approach. Some of my peers with similar success in persevering recent search algorithm updates have reported similar results. Bill Grunau of Esotech, Inc. has shared with me his search engine optimization clients have fared well amidst recent changes.
Some declare SEO is dead. Others move their search engine business to paid only…citing that Google has ruined SEO. I submit that if you deliver what the customer is seeking, without scamming the system, the search engines will do the rest for you. It’s been proven over and again for my clients over 10 years.
What say you?