Category Archives for "Brand Marketing"

May 02

How Spirit Airlines Could Recover From Recent Negative PR, Media and Social Media

By Rebecca Murtagh | Brand Marketing

Spirit Airlines Demonstrates How One Customer Can Damage A Brand, And A Recommended Remedy Chances are you’ve probably heard the story about Jerry Meekins the veteran, father and customer. What has transpired between this individual and this company demonstrates to all brands exactly how powerful one customer truly can be. Jerry the dad purchased an airline ticket on Spirit […]

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