The Secret to Building a Sustainable Business is Innovation 2021 Update: I originally wrote this post in 2015. The biggest change is the speed at which the digital
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The World’s Top Brand CMO and Marketing Minds Speak in NYC
New York, USA Thought-leader, author and futurist Rebecca Murtagh  joins The Incite Group and 400 CMOs, executives and marketing minds from the world’s top brands, including; American Express, MasterCard, Citi, Shutter fly, KEDS,
The Money Is (and Always Will Be) In The List
Success lies in the relationship you have with each member of your audience. ‘The List’ is the lifeblood of any brand seeking to generate revenue, grow market share
The Difference Between Popularity and Influence
Updated November, 2, 2016 Influence = power. While many seek to grow audiences, focusing on the aggregation of likes, followers, fans and friends; what really matters is influence
Brand Phoenix – Re-Invent the Brand After a Crisis or #Fail
Orchestrate a Brand Come-Back: 5 Steps To Reinvent a Brand Just as the phoenix emerges from the ashes, so too must a brand when faced with crisis or
Is Facebook Really Your Friend? A Wake Up Call for Brands
Should Social Media Replace The Brand Website? In my book Million Dollar Websites: Build a Better Website Using Best Practices of the Web Elite, I give it to
Happy Birthday Tiffany’s – Epitome of a Sustainable Brand
Tiffany & Co. Celebrating a 175 Year Old Brand Sustaining a brand for nearly 200 years is no small fete in the accelerating age of change and global
Google Plus Becomes More Brand Friendly With Custom URLs
Google+ Rolls Out Branded URLs Monday, August 10, 2012 Google Plus Posted a #googleplusupdate outlining how long numeric Google Plus profiles will be replaced by branded URLs. So,
Will Your Brand Sustain the Test of Time in Any Light?
How Timeless is Your Brand Story? This morning I came across a stunning time-lapse video called Yosemite Range of Light by Shawn Reeder (shared below). [vimeo 40802206] If you’ve ever