Tag Archives for " brands "

Sep 17

The Website is NOT a Project

By Rebecca Murtagh | Rebecca's Thoughts on . . .

The Website Is Not a Project In my latest Search Engine Watch Article I present my case for updating the definition of the website. For years, countless websites have been lost in the gauntlet of what I call ‘project-dom”. Myopic focus on elements of the website process (design, SEO, content, programming, etc.) has distracted businesses […]

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Aug 31

New Advertiser Option Inserts Facebook Into Relationship Between Brands and Customers

By Rebecca Murtagh | Brand Marketing

Facebook To Allow Advertisers to Target Customers by Email, Phone Using Data Owned by Brands Facebook has confirmed that it is preparing a new option that will enable advertisers to target individual customers using personally identifying information. This will appeal to brands who wish to target customers who have not yet “liked” the brand on […]

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Aug 05

Could Google+ for Business and Brands Be a Revenue Play?

By Rebecca Murtagh | Social Media & Search

Might Google+ Require Business and Brands Pay to Play? Could Google’s Tight Control of Businesses on Google+ reveal intent to roll out a “Pay to Play” Revenue model? Google has so tightly managed the release of its Google+ Social Network that it has proactively deleted profiles created with handles, brand or business names during it’s controlled roll out to the public. […]

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