Tag Archives for " seo copywriting "

Jun 13

Harsh Truth: SEO Widgets and Plugins Do Not Optimize Website Content For You

By Rebecca Murtagh | SEO - Search Engine Optimization

SEO Plug-ins and Widgets Still Require Good ContentSEO Facts you can use

Many webmasters, marketeters and entrepreneurs have turned to platforms like WordPress to build their websites. In fact WordPress powers 17% of the web, making it one of the most accessible web platforms in internet history.

One of the attractions of WordPress is the ability to leverage widgets and plug-ins to perform functions that historically required human input. It is no surprise that SEO widgets and plug-ins are very popular with WordPress users. There are also numerous programs and tools out there to “automate” SEO on other platforms.

No brainer, right? After all, who doesn’t want to simplify search engine optimization?

SEO Widgets and Plug Ins Do Not Optimize Your Content

Unfortunately, SEO Widgets and Plug-ins may lull even the most experienced webmasters, marketers and content writers into a false sense of security, believing that the integration of SEO tools will miraculously optimize what they post on the website to achieve top Google ranking. SEO widgets and plug-ins simply take what you have and apply it to the page or post. If the page or post is weak in SEO, the widget or plug-in will not improve the performance of that page or post.

Effective SEO Will Always Depend on The Author

Good content is the lifeblood of SEO. For a page or post to qualify to appear in search, it relies upon relevance of the content to what people enter into the search bar on Google. This requires keyword research, relevant content and supporting optimization of that content to qualify for search. A good SEO author, whether writing content for static pages, or writing posts for RSS feeds, will provide the content required to qualify for search on its own merit. Then, and only then, can plug-ins and widgets become truly useful.

Plug-ins and Widgets Only Amplify What You Write

I cannot tell you how often I have this conversation with clients, designers, bloggers and copywriters…If your content doesn’t offer content relevant to the way your audience is seeking it, no level of optimization will help. The same is true when using SEO plug-ins and widgets. These tools are designed to use the content you write to generate the mechanical aspects of SEO that many writers are not experienced enough to generate on their own, such as meta data, tags, etc.

Garbage in, Garbage out. 
Rich content in, Rich SEO out!

For example, if you write a post about a new product and fail to include the name of the product, your company brand, the problem the product solves and who might find it useful, SEO plug-ins and widgets are not able to “fill in the blanks” for you to miraculously make the post more qualified for search. It all begins with content. GOOD content, optimized to reach your customers the way they use search.

Facebook Like Widget Includes SEO Support

Facebook has just released a WordPress widget with “full SEO support”, which sounds great. Ultimately, SEO support from a Facebook widget, or any other widget or plugin, can only be as good as what is on presented on the page or post.

 

This leads me to discuss the importance of good content in the context of Social Media and Search…my next post…stay tuned!

Need help writing for search? Contact me to learn more about SEO Copyrighting training or seminars.

Dec 09

Google Caffeine Update: “Real-Time” Indexing Favors Fresh Content

By Rebecca Murtagh | SEO - Search Engine Optimization

Amidst the progressive roll out of Google Caffeine update these past few months, December 7, 2009 Google Announced that they will index the web in “real time”. This is big news. Why?

Google Real-Time Search will forever change the search engine landscape.

Historically, Google Search was based on the periodic indexing and frequent crawling of websites and content to determine the “rank” of websites, content, social media and Web 2.0 comments in search engine results. This afforded some time for planning, analysis, proactive action and response to emerging trends. Now, the more frequently content is generated, updated, posted or even “tweeted” the more likely it is to be picked up to appear in search engine results.

“Real-time” search engine indexing by Google Search, which currently drives over 65% of search engine share, means that the ever-changing dynamic internet will be even more accurately reflected in search engine results.

Real-Time Search is good news for internet users…Not so good for businesses unable to continually generate optimized content to compete online.

Real-time search engine indexing presents a challenge for anyone dependent upon search for visibility, clicks for conversion from organic or paid clicks.

What Will Google Be Looking to Real-Time Index?
Danny Sullivan inteviewed Google Fellow Amit Singhal who heads up Google’s ranking systems and oversaw the development of the new real time search system after the Google press conference, where Singhal outlined what, exactly is likely to appear in Google results on the web, iPhone and Android mobile devices.

Real Time Indexing – One of Many Recent Google Caffeine Updates
Matt Cutts, head of Google’s Web Spam team, mentions recent Google Caffeine Updates on his blog, including that Google will process over 1 billion pages per day for “real time” indexing. Real-time indexing is aimed at finding fresh content on websites, social media sites such as Twitter, but also will include new press releases blog posts, FriendFeed, Jaiku, etc. Google will include MySpace and Facebook in future evolutions.

What Content Is Likely to Be Favored By Google Real-Time Indexing:

  • Twitter Tweets
  • Google News Content
  • Google Blog Search Content
  • Newly posted Website Pages
  • Freshly updated Website Pages
  • FriendFeed update
  • Jaiku updates
  • Identi.ca updates
  • TwitArmy updates
  • Facebook and Myspace will be future additions

With an emphasis on fresh, original content.

“Content is King” – Now more than ever!

As I’ve been advocating for years, “Content is King” when it comes to SEO especially when it comes to Google. Now, more than ever, organic search results become more fluid and more content-centric. Paid Search (Google Adwords) performance is directly impacted by the relevance and optimization of the website pages ads are linking to (which most people do not recognize) making continual content development and optimization key to competing online.

So, what Google Real-Time Search mean to your business website, blog, press releases, articles, social media content, etc.?

You must be strategic, proactive and diligent about creating meaningful, relevant search engine optimized content.

I have forever been an advocate for generating truly search engine optimized content, frequently and strategically. In fact, it’s been how my marketing firm has differentiated itself and been so successful compared to the flash-in-the-pan SEO gurus and programs that do not embrace the value of content in SEO.

We’ve also spent most of 2009 optimizing, tracking, testing and analyzing the relationship between Twitter and Google search…so this announcement comes as no surprise to me. What we’ve learned that you can achieve top Google search position with just a Twitter account, even without a website…if you are strategic about what you are doing.

What I do know, however, is that many businesses are struggling with the demand to continually generate new content and to optimize their websites for SEO. This new development places new weight and increased urgency on the necessity for frequent addition and updates of SEO content, if they intend to compete online.

Building a “Real Time” SEO SMO Mobile Search Engine Strategy.
Learn how to Write SEO copy for your website, blog, press releases and articles: SEO Copywriting Virtual Training.

>