In a recent interview by Entrepreneur Magazine, Rebecca was asked to share tips for using the ‘About Us’ page of a website. Rebecca offered various tips based on her many years of experience working with start-ups as well as established brands, many of which are shared in her book ‘Million Dollar Websites: Build a Better Website Using Best Practices of the Web Elite’ which was also mentioned on Entrepreneur Magazine’s website.
Rebecca emphasized that organizations of all sizes in all industries tend to overlook the opportunity presented by the ‘About Us’ page. As one of the most visited pages on a website, this page must offer more than a two paragraph history. It can include images, photos, videos, links to blogs, social media profiles, calendars, or any number of opportunities to further engage visitors.
Rebecca explained that no matter who the intended audience is (customers, investors, media, employees or partners), the about us page is the ideal location to tell the brand story. “After all, its all about winning hearts and minds”, explains Rebecca Murtagh, “and the more transparent your brand story is, the more effectively the website can work to establish important connections vital to the success of the brand.”
Because the interview included thoughts from other thought-leaders, many of Rebecca’s tips were not included. “Daniel asked great questions, and I know from example that most organizations view the ‘About Us’ page of the website as a boring necessity, yet it can be so much more – so I definitely see a blog post expanding on the topic in my future”, says Murtagh.
View the full article on Entrepreneur.com.
About Rebecca Murtagh
Rebecca Murtagh is a recognized futurist and thought-leader in brand, marketing, E-Business, social media, SEO and mobile. Author of Million Dollar Websites: Build a Better Website Using Best Practices of the Web Elite in E-Business, Design, SEO, Usability, Social, Mobile and Conversion, Rebecca shares insights learned from her 20+ years of experience working with Fortune 500, Silicon Valley start-ups, small businesses and just about everything in-between.