Why bring audiences the ‘present’ when your Keynote Speaker can prepare them for the future?
Rebecca Murtagh is a high-energy, passionate, ethical, seasoned Keynote Speaker that knows how to bring audiences to that ‘a ha!‘ moment that enables them to adapt what they have heard and learned to their own situation.
Always the futurist, Rebecca leads the way in identifying new trends and technology – which is exactly why those who want to be market leaders value her insight. Rebecca removes the mystery to reveal value in emerging trends to empower attendees to leverage best practices every day to build long-term success.
We live and work in rapidly changing world. A futurist is continually identifying the next big thing as it comes on to the scene. So, instead of talking about what has worked in the past, Rebecca Murtagh is a powerful Keynote Speaker continually introducing audiences to emerging trends that create competitive advantage, opportunities to grow market share and win customers for life.
Rebecca offers keynote topics that leverage her subject matter expertise in Competitive Business Strategy, Brand Strategy, E-Business, Digital Strategy, Website Planning & Optimization, Integrated Marketing, SEO, Social Media Marketing, Google Analytic, Conversion, and all things digital to motivate and inspire her audiences to embrace the new enlightened economy.
Rebecca is continually sought out for her depth of knowledge and passion for helping others seize opportunities that support their goals. With an extensive career that began before the commercial internet, Rebecca easily adapts insights to be relevant to audiences of CEO’s, executives, marketers, entrepreneurs, small business owners and students.
An active entrepreneur, Rebecca understands the challenges organizations face in today’s ever-changing marketplace and is passionate about helping others see opportunity where others don’t.
A trusted adviser to organizations that range Fortune 500 company, international consumer brand, to Silicon Valley start-up, global software company, small business; and everything in between; Rebecca Murtagh can captivate audiences of any level.
As an author, chief strategist and founder of an award-winning marketing firm, columnist for Search Engine Watch, quoted by Entrepreneur Magazine, Money Magazine, Search Engine Journal and numerous business and trade publications around the globe; Rebecca is recognized around the world as a thought-leader.
Rebecca believes that state-of-the-art technology and applications are powerful only when the people responsible for leveraging them fully understand the opportunities and how to adapt their own thinking to solve problems, innovate and achieve results.
A diverse professional career with experience in multiple industries enables Rebecca’s keynotes aren’t just cool and up-to-date in theory. She offers actionable insights that can be implemented to impact the bottom line for organizations of all sizes.
I feel very blessed to have had the opportunities and experiences that now enable me to help others be more successful!
Driven by over 25 years of professional experience, Rebecca pursued an opportunity to shift focus from business development, marketing and creative communication to the Internet in the mid 1990′s. Her initial involvement in the strategy, planning, creation and marketing of the first few websites of a 80 million dollar publishing imprint of International Thomson Publishing would be just the beginning of a highly successful career as a practitioner, educator and adviser.
After catching the web bug, in the late 1990’s Rebecca left the stability of a corporate job to work along side highly talented and innovative web architects, programmers and scripters in a new media start-up. Working on the earliest forms of Intranets, CMS, e-commerce and custom web applications, Rebecca absorbed everything she could as the firm created web environments for Time Warner to support the roll out of high-speed internet, Plug Power as it approached an IPO, created the first Tech Valley website, the first e-commerce website for TroyBilt, an award-winning website for the Albany Colonie Chamber of Commerce, and a multitude of websites for business in various sectors.
She went on to take the lead for on-time, in budget completion of the first $1 million dollar budget e-commerce website for Harte Hanks Interactive of Harte Hanks Worldwide, which led to accounts with the U.S. Postal Service and Casual Corner. Rebecca then accepted a position as Director of New Media Services and Corporate Marketing for Wave Systems Corp (WAVS) to support R&D and deployment of streaming media subscription services, proprietary wallet technology, and partnering with players such as Philips, Microsoft, various OEMs and Cyber-COMM electronic payments, amidst early efforts to promote convergence of internet, digital streaming and television broadcast.
In 2001, Rebecca founded the award-winning marketing firm Karner Blue Marketing which has been engaged by large consumer brands, start-ups and enterprises in a multitude of industries.
Throughout her career, has earned recognition as an internationally-recognized expert on topics related to business strategy, e-business, search, social media, e-business, digital and integrated marketing. Her straightforward, teaching style has earned Rebecca invitations to speak at some of the industry’s largest international events, in addition to providing consulting, corporate training to private organizations throughout North America and Bahamas.
Always the futurist, Rebecca has earned a reputation for identifying new trends and opportunities for businesses and brands to leverage to build their brand and grow market share.
Brands rely upon her to help them connect-the-dots, define an actionable strategy, and stay one step ahead of their competition.
Rebecca’s passion and mastery of subject matter quickly earns the trust and confidence of audiences of all levels. Her ability to adapt the conversation to C-level executives, mid-level professionals or first-time entrepreneurs can be attributed to mastery of the topics, and her ease in translating complex topics into information that can be applied to executable strategies that deliver results. Its no wonder clients and colleagues turn to Rebecca for advice again and again as the digital landscape evolves, to help them adapt strategies, overcome new challenges and deploy methods that impact the bottom line.
In 2013, Rebecca’s acclaimed book Million Dollar Websites: Build a Better Website Using Best Practices of the Web Elite in E-Business, Design, SEO, Usability, Social, Mobile and Conversion was published and continues to receive high praise and 5 star reviews from industry experts and readers.
In addition to maintaining a Google+ Community to provide ongoing support to readers and website enthusiasts, Rebecca has been a regular contributor to Search Engine Watch, one of the industry’s most trusted sources for breaking news, best practices and expert insights in SEO, Social Media, Marketing, Mobile, Video and the digital landscape.
Rebecca Murtagh continually researches, tests and monitors developments that impact brands and businesses
of every size across multiple industries. Her engaging personality and ability to provide a glimpse into the future often draws standing-room only attendance to seminars and conference sessions, as well as large audiences in convention settings. Rebecca is dedicated to helping professionals gain a better understanding of how to leverage the current landscape with timely and relevant information to achieve their goals.
Rebecca has presented workshops, conference sessions, lectures and seminars at a large variety of industry conferences as well as conventions for international, national and local organizations, including, (but not limited to):
::SFIMA – Pubcon South Florida Interactive Marketing Association Summit April 2018, Ft. Lauderdale, FL USA February 2017: invited to return for a fourth year to speak at Pubcon’s “Marketing Spring Break” conference to share insight with internet marketing professionals, business owners, and entrepreneurs from around the world on how to use User-Generated Content to improve visibility of the brand, engage audiences, and create brand assets.
::Pubcon Austin, Texas USA February 2018: Rebecca was invited to present at University of Texas, Austin on “The Science of Influence”.
::NYC Brand Summit, Brooklyn, New York USA: Rebecca Murtagh was invited by Incite to be chairperson of the Storytelling and Content track where she facilitated sessions and discussion about case studies delivered by CMO’s and top marketing professionals from American Express, KFC, Weight Watchers, and other global brands.
::Pubcon Las Vegas, Nevada October 2017: Rebeca Murtagh was invited to return to Pubcon Las Vegas, the #1 Marketing Conference (rated by Marketing Professionals) to speak about Merging Psychology and Content Creation.
::SFIMA – South Florida Interactive Marketing Association Summit February 2017: selected as one of the world’s top 50 experts invited to speak to professional marketers and entrepreneurs around the world on How to Use Psychology to Develop Content and Promote Conversion.
:: Pubcon Las Vegas 2016 – Rebecca Murtagh invited to return as one of the top 200 expert speakers at Pubcon, deemed a Forbes “Must Attend Conference” and Inc. “Top conference for growing your business”.
:: Northeast Biofeedback Society – Rebecca Murtagh presented a 1/2 day workshop on how to use Digital Marketing (the website, social media, search and email) to build a brand, and private practice.
:: Pubcon Las Vegas 2016 – Rebecca Murtagh was invited back as one of the world’s top experts to present on emerging trends and opportunities for entrepreneurs, business owners and marketers to reach target audiences.
::SFIMA – South Florida Interactive Marketing Association Summit 2016: one of the world’s top speakers selected to present to professional marketers, Rebecca Murtagh spoke about the role of Big Data, Little Data, All Data being vital to direct investment in building a marketing plan and conducting ongoing analysis for optimum ROI.
:: Pubcon Las Vegas 2015 – Rebecca Murtagh was invited to return to speak at the largest Pubcon conference to date, attracting attendees from around the world.
::NANP – National Association of Nutrition Professionals, Tucson, AZ USA : Rebecca Murtagh was a featured speaker chosen to speak about the use of social media to build a business. This session drew a highly-captivated standing room only crowd!
::SFIMA – South Florida Interactive Marketing Association Summit 2015
:: Pubcon Las Vegas 2014 – Million Dollar Websites book-signing and speaker for two sessions: Social Media in the
::Chamber of Commerce – Guilderland, NY February 2014: Rebecca Murtagh was invited to present Social Media: A Vital Business Leadership, Sales, Marketing and Customer Relations Tool for the Sustainable Business to members and guests.
::Pubcon Austin Regional 2014 at University of Texas, Austin TX USA: Rebecca Murtagh presented a spotlight session: ‘The Convergence of Social Media and Search’ to share latest research on the indisputable relationship between social and search to professional marketers and SEO’s.
:: Pubcon Las Vegas 2013 – Million Dollar Websites book-signing and speaker for two sessions: Social Media in the Overall Marketing Plan, and Social Media and Search Today.
::AOA Conference 2013 Albuquerque, NM USA – Speaker for two sessions at the Annual Management and Marketing Conference for America Outdoors Association in Albuquerque, NM.
The Future of Digital Commerce and The Power of Google+ and Hangouts, were standing-room only sessions, followed by a private hangout for attendees to join to become more familiar with the webinar, video conferencing, social engagement platform.
::SFIMA – South Florida Interactive Marketing Association Summit 2013: as one of the Pubcon speakers invited to present to professional marketers representing some of America’s largest brands with a standing-room only session ‘All Roads Lead to Home’.
:: Pubcon New Orleans – Million Dollar Websites book-signing and presented two sessions: Social Media in the Overall Marketing Plan, and Social Media and Search Today.
:: SESNY: Search Engine Strategies NYC – Meet the Experts, meeting with business owners to answer burning questions about website Conversion.
:: The Special Event: Chicago, IL How to Reach Your “Ideal Customers” Using Today’s Digital Landscape.
:: PubCon Las Vegas 2012: Las Vegas – Two Sessions: Social Media, Search and Your Brand; Integrating Social Media Into the Marketing Plan
:: Digital World Expo Las Vegas, Nevada: Two Sessions – LinkedIn and Loaded; Google+ Inside and Out
:: PubCon Paradise 2012 Presenter and Panelist: The Convergence of Social Media , Search and Real-Time Search
:: PubCon Las Vegas 2011 Presenter and Panelist: The Convergence of Social Media , Search and Real-Time Search
:: Rebecca’s Post on the PubCon Social Media and Search Blog: Social Media Without Optimization Don’t Mean a Thing
:: NASCAR RV Resorts – Morgan RV Resorts: Keynote Speaker and Corporate Trainer. Rebecca created custom Keynote Speech followed by a custom workshop in Social Media Marketing for the management team from locations across the U.S.
:: PubCon Las Vegas 2010 Presenter and Panelist: The Convergence of Social Media , Search and Real-Time Search
:: PubCon Dallas 2010 Presenter and Panelist: How Search and Social Media Intersect, Including Real-Time Search
:: “Official Tweeter” for Silicon Valley Brand Forum SVBF Event at: Electronic Arts Managing Brand in the Social Media Jungle
:: exl Pharma 3 Hour SEO Pre-Conference Workshop: exl Pharma SEM Annual Conference
:: Web 2.0 – San Franciso, CA SEO Seminar: Integrating SEO, Usability, and Internet Marketing for High Performance and Results
:: NHFA – National Home Furnishings Association Annual Conference: Paradise Island, Bahamas: Presenting Two Search Engine Marketing and Website Strategy Seminars at the All-Industries Convention
:: ISA – International Sign Assocition Annual Convention: Orlando, FL: Search Engine Myths and Facts
:: NAPM – National Association of Purchasing Management: New York Chapter: The Future of the Internet
:: PRSA – Public Relations Society of America: WRBG Studios Niskayuna: Search Engine Optimization Strategies for the Public Relations Industry
:: American College of Surgeons – COSM – Boca Raton Resort & Club, Boca Raton, FL USA: Rebecca was invited to speak to plastic surgeons and their practice managers on: How Search Engine Optimization Can Help You Grow Your Practice
:: ALTA Tech Forum – Association of Land Title Professionals – New Orleans, LA
:: RPI – Engineering Internet Symposium, Rensselaer Polytechnic Institute, NY – 2009, 2008, 2007
:: AdFacs – Business Expo – Albany, NY – 2003, 2004, 2005
“Passion is Power”
:: U-Start Union College Entrepreneur Series – Schenectady, NY
:: American Marketing Association NY Capital Region Internet Symposium – Albany, NY
:: EAP – Entrepreneurship Assistance Program Instructor – Albany Colonie Regional Chamber of Commerce – Albany, NY
:: Society of Marketing Professionals – Association of Strategic Marketing
:: Schenectady Business Center Entrepreneurship Course Instructor – Schenectady, NY
:: Capital Leadership – Albany, NY
:: Private Corporate on-Site Training and Seminars Throughout North America
more about Rebecca Murtagh, the Keynote Speaker
Unlike the traditional perspective of the time that websites were IT assets, Rebecca recognized early on that the website was a marketing asset. Rebecca was an early advocate of this shift, promoting the involvement of marketing professionals in working with corporate clients.
When given the opportunity, Rebecca pursued an opportunity to become Marketing Director at an early new media start-up in the beginning days of the commercial internet website development. Working side-by-side with website developers, architects and e-commerce pioneers to develop innovative new web-based applications, tools and environments, Rebecca developed a true appreciation for the development of innovative problem-solving technologies that businesses could use. Her involvement in the design, development and promotion of websites began the early formation of the methodologies for website design, email, SEO and internet marketing. Rebecca discovered her love of training at this organization, teaching executives and practitioners how to leverage their website, statistics and tools to impact the bottom line for their organizations.
Rebecca was then enticed to move on to Harte Hanks Worldwide to lead the new media team of developers, website designers and SEO staff to launch the firm’s first $1 million dollar budget e-commerce website for Rhodes Furniture to rival Furniture.com.
Rebecca led the creation of innovative new applications of Flash technology in the 1990′s to build the web’s first interactive “room planner” which integrated size and dimensions of e-commerce assets to enable pre-purchase room design for home owners and interior designers to save and manipulate…resulting in one of the Internet’s earliest fully interactive tools. Upon successful launch, Rebecca immediately accepted an invitation to become Director of Marketing, New Media Services for the publicly traded technology company, Wave Systems, to develop OEM and international distribution of a very early Web 2.0 social media platform, DRM for streaming media and transactional security “wallet” platform. Becoming Corporate Marketing Director, Rebecca was part of the team developing marketing partnerships with Philips, Compaq, Sony and CyberComm in Europe.
Rebecca has been speaking since the 1990’s to groups of all sizes. Her real-world experience gives her credibility and makes her extremely relevant as a keynote speaker.
In 2001, the very day Rebecca was downsized out of her position, she initiated the start of her marketing firm, Karner Blue Marketing, integrating everything she’d learned from working with outstanding professionals in web, application development, marketing, publicity, search engine optimization, internet marketing, and the creation of innovative new technologies to deliver new services, brand recognition, sales and increased market share for her clients.
In 2005, Rebecca led the creation of the nation’s first long-distance WiFi service for a commercial transportation system for a client, accompanied by an award-winning campaign, recognized with the prestigious American Marketing Association’s “Mark of Excellence” for New York Capital Region Chapter’s most prestigious award, recognizing marketing effectiveness and performance.
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