Women @ Work, a magazine feature of a NY Capital Region newspaper recently interviewed Rebecca Murtagh, recognized thought leader and CEO of Karner Blue Marketing LLC regarding social media.
The magazine feature article highlighted tips from Rebecca Murtagh in the context of Facebook as a business marketing tool.
Murtagh provided tips related to social media marketing as an overall topic, emphasizing that Facebook is not right for every business, stressing “The most important thing is to put everything in context and understand that Facebook is effective when you target your audience,” Murtagh says. “You have to understand who you’re trying to reach and you have to have a plan in mind.”
Most important tip: Have a plan before you invest valuable time and resources into Facebook or any social media platform with the intent of promoting your business.
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