404 Page Humor: Amazon.com Keeps it Light While Losing $4.8 Million

By Rebecca Murtagh | Retail & Internet Shopping

Aug 20

Amazon.com Goes Down, 404 Message Offers Light-Hearted Apology While Losing Millions

On Monday, August 19th, 2013 Amazon.com went down for approximately 40 minutes, resulting in an estimated $4.8 million loss in sales.This is based on an estimated $120,000 in revenue generated for every minute of the day.

Of course with that kind of sales volume, chances are customers will notice. And, boy did they. The observation was widely reported on social media.

Twitter updates covered Amazon website going down, and its recovery.

Twitter users react to Amazon.com being down

Amazon itself was not very visible in the stream of tweets about the site going down. Fast company, Business Insider, Mashable, as well as internet personalities Barry Schwartz, Brian Clark, Danny Goodwin (and yours truly) chimed in to share the news.

A Light-Hearted Alternative to the 404 Error Message

However, if one tried to visit Amazon.com during the outage, they were served up the following graphic, which revealed an apologetic, funny error message, in lieu of the traditional 404 error message.

Amazon.com posts funny apology while site is down

Amazon.com 404 Error Page:

The titles displayed with Amazon’s apology displayed books titled “I’m Sorry…My Bad!“, “Oops!” and “Grave Mistake“, which added a little levity to the situation. Although I am quite confident there was not much levity behind the scenes while Amazon attempted to identify the problem and recover the website to full functionality.

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  • Jim Ullery says:

    It is amazing that their platform is as reliable as it is. I suspect the lost orders were captured in heavy catch up volume later in the day. Love their philosophy and standard everything from A to Z if one really understands the smile which connects the A in Amazon to the Z in the logo! Nice post.

    • rmm2 rmm2 says:

      Thanks Jim. As a loyal Amazon.com customer myself, I was surprised the website went down – even more surprised by how much they sell per minute. Will have to include this in next book. Thanks for stopping by and taking the time to comment!

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