Back in 2008 I blogged about a statement Google made regarding search: The “intel inside” of Google was not search, but data. What I wrote regarding the quality of online content is more relevant than ever. It is not about keyword and phrase matching, but providing answers to questions and solutions to problems.
Yet, many in the search engine optimization and website industry appear to be shaken by the Knowledge Base Vision laid out by Google SVP and Fellow Amit Singhl in a recent interview where he explained how Google is evolving from historical word-based index to a knowledge base. This approach to data leverages the principles of artificial intelligence (AI) to make predictive assumptions to display what it believes the individual conducting a search may be seeking in search, or outside of search. This compilation of data, coupled with the unique preferences of individuals which they are undoubtedly aggregating, will enable Google to create a new reality far beyond search and the internet.
The use of artificial intelligence drives the robotics of Google’s self-driving cars (which exist, today as covered by Tech Crunch), connecting the dots between places, maps, profiles and consumers. Google Maps, Google Places, Google Profiles and the Knowledge Base will create a reality most of us could never have imagined, until now.
Google’s quest to aggregate data for the ultimate knowledge base is illustrated in the pending migration of knol, a service designed to enable the publishing of a “unit of knowledge” to a new open-source, open-access scholarly authoring and publishing platform called Annotom, based on a WordPress platform.
So, Google’s vision may seem new, but for those who have been listening, this is yet another step toward Google’s design to become an integral part of human life. Search will become a more integrated function of various aspects of daily life from shopping to driving.
Brings up visions of “Minority Report” to me.
How far away can we be from living the experience of Tom Cruise’s character “John Anderson” (as seen in the video below)?
Rebecca Murtagh is a Human AI Evangelist, Author of CROWD SUCCESS® and a human performance coach. Rebecca leverages decades of experience working with Fortune 500, Silicon Valley, Wall Street, Mains Street companies and startup entrepreneurs to help virtual companies, remote talent and hybrid teams leverage Human AI to continually operate from a place of genius, innovate faster and find greater fulfillment in their work and life in a world of intelligent machines.
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