Google’s Real-Time Search feature was disabled in July, reportedly due to failure to come to an agreement with Twitter to license, archive, index and display updates in search results. Twitter had been considered the lifeblood of real-time search content. The removal of such, creating a void in real-time search, arguably one of the most relevant aspects of search.
Google’s position after the agreement ended was that Twitter did not provide enough value, according to Google Fellow Amit Singhal. The industry has been waiting for Google to reveal it’s plans to replace or revive real-time search. Finally, word is emerging that real-time search will return soon and include update public posts on Twitter, Facebook, and of course the newly launched Google+ social media platform, as reported by Ben Parr for Mashable.
Of course we don’t know exactly how Google will treat Twitter updates in relationship to Google+ updates and Facebook posts, which have not proven to be public enough to be real-time search friendly. Yet, we expect that such a large source of updates from around the world simply must be included. Twitter in real-time search has become a vital communication platform in times of natural disaster, political unrest and current events with up-to-the-minute news.
Would we expect any less than the search engine leader? Google is expeccted to add a search engine to the Google+ social media platform, and there are requests from users to integrate RSS in circles, even though Google.com Search does a fine job of indexing this content.
With 25 million users and growing, and business profiles yet to be added, Google+ is clearly in its infancy and likely to evolve quickly, as does everything Google. Despite the feeling that you are on a social media “island” when Google+ because it doesn’t allow communication or integration with other social media platforms, Google is likely to succumb to some user behaviors to fan the flames of growth. One could expect the features that social media users have come to expect (like real-time search, business profiles, etc.) and then some from Google+, the social media platform that wants to dominate.
Rebecca Murtagh is a Human AI Evangelist, Futurist, Keynote Speaker, Author of CROWD SUCCESS® , Innovation coach, consultant and trainer. Rebecca leverages decades of experience working with Fortune 500, Silicon Valley, Wall Street, Mains Street, global brands and startup entrepreneurs to help executives, their teams, and entrepreneurs leverage Human AI to innovate faster and achieve sustainable success. Rebecca also helps virtual companies, remote talent and hybrid teams improve productivity, collaboration, creativity and job satisfaction for optimum performance and long-term success.