November 9, 2011 7:45 am

Rebecca Murtagh

Will The Google Freshness Algorithm Impact Your Website?

The volume of data being generated any given day, hour, minute or second continues to accelerate, prompting Google to update its search engine algorithm to identify the “freshest” content. According to Google, the Freshness Update to the Google Algorithm will impact 35% of websites.
Will your website be one of them?

Is Your Website Content Fresh?

If you were to compare your website to that of your competitors and easily identify that their website is continually offering fresh, new content to engage and convert visitors to customers, chances are your website is “stale”.

Go Ahead, Get Fresh!

I’ve been recommending, suggesting and pleading with clients for years to deploy a content generation strategy that would enable them to provide valuable information to website visitors, further qualify leads, and of course win favor with search engines like, Google, that have a veracious appetite for fresh content.

3 Ways to Improve Website Freshness

  1. Build a content strategy that includes ongoing updates with relevant content.
  2. Promote new content in email, blog, RSS feeds, social media, etc. to improve readership and visits to the website.
  3. Optimize, Optimize, Optimize! Make sure your content is search engine optimized to serve your competitive search efforts, resonate with your customers and promote conversion.

How Fresh Is Your Website?

If you had to rate the freshness of your website right now on a scale of 1-10, how would you rate it?
(1 being stale, 10 being fresh off the press!)


About the Author

Rebecca Murtagh: Human First Futurist, CEO & Founder of Human AI Institute, winner of the Inc. Magazine Power Partner Award.

Rebecca leverages decades of experience working with Fortune 500, Silicon Valley, Wall Street, Mains Street, global brands and startup entrepreneurs to help executives, their teams, and entrepreneurs leverage their genius through Human AI to improve productivity, collaboration, creativity and job satisfaction for optimum performance and long-term success.

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