SMO - Social Media Optimization

LinkedIn Endorsements to be Weighed in Search

Endorsements Will Impact Search

In and out of network endorsements on Linkedin
click to view larger image…

If you’ve logged into LinkedIn in recent weeks you have noticed that endorsements have been added to profiles. Endorsements will soon be weighed in search results according to Inc. Magazine. Higher visibility in search could translate to more business or hiring for those active on the world’s largest professional network with 175 million members.

Endorsements require only a click. Recommendations, which remain, required someone actually taking the time to write a brief review or synopsis on their experience with you.

How Endorsements Work

You can endorse anyone in your network. Anyone in your network can endorse you. You can click on the skill of any individual with endorsements to see who has endorsed them for that skill. For individuals you are not connected to, avatars of those who have endorsed that person appear as long as they are 3rd level connections or closer to you. If they are outside that circle (further than 3rd level connections or group) a generic avatar appears.

How to Increase Endorsements on LinkedIn

Endorsements offer more value than appearing in search. They let those interested in what you do gain insight from others that know you. People love reviews when they shop for products and services, so why not people? Endorsements as mini-reviews. The more you have, the more credible and trusted you are. There are a few ways to increase endorsements:

1. Endorse others. Endorse those you have hired or worked with and social media etiquette is that they will reciprocate by endorsing you. Added benefit is endorsements show up in update timelines, enhancing visibility to others.

2. Ask connections to endorse you. Reach out to those you have worked with and ask them to endorse you.

3. Invite those you interact with on various platforms, such as blogs, social media, at events, etc. to endorse you.

In fact, if you like this post, I welcome your endorsement!

Will Google Calculate Endorsements in Search?

Given Google’s interest in connecting people, places and things in its Knowledge Graph, and zest for identity verification, one could expect Google to weigh indicators like size of network, frequency of posts and number of endorsements in search. Proof and/or verification from Google will tell us in coming weeks and months.

I frequently speak on the relationship between social media and search so I will be very interested in how this evolves.

Has this post changed your perception of endorsements?

Previous post

Election Day 2012 - Google, Foursquare and Your Vote!

Next post

No Love For Your RSS Feed? Turn it Into an Email Newsletter


  1. November 11, 2012 at 2:59 AM — Reply

    among those recruiters that pay attention to reccos and now endorsements on LI, there is a growing contingent that automatically discount or dismiss \”reciprocated\” items – the thought being that most people are doing what you suggest above and therefore both items are nothing but quid pro quo backscratching. I am all for the theory of validating self-claimed skills – I just thing LI implemented poorly. more on that at

    • rmm2
      November 13, 2012 at 11:04 AM — Reply

      Valid points Todd, and I agree that the “self-claimed” skills may skew what is represented. Initially, LinkedIn was allowing you to add skills for those you were endorsing, but I haven’t seen that recently. They’ve just rolled this feature out, let’s hope they have a plan that will roll out and improve the feature!

Leave a reply

Your email address will not be published. Required fields are marked *