Over a year ago my marketing firm began advocating the importance of mobile-friendly websites to our clients. Most embraced the emerging marketplace, recognizing the power of meeting customers where they are. Others outweighed losing visibility to 1% of their website traffic (even if that 1% meant thousands of visitors) to keep the splashy flash website design their advertising agency had proposed …which would be neither search engine, or mobile friendly.
It is very likely that you are using your own mobile device such as iPhone, Android, Blackberry or other smartphone to access the web, socialize and to shop. So, why wouldn’t you expect your customers to do the same?
Initially, industries most likely to benefit from being mobile-friendly in their website were retail, travel, tourism, food, and of course social media sites….but now any type of business with a target market can leverage the mobile marketplace.
Until recently, the iPhone operating system and browser dominated mobile web access scene. Consequently, the mobile application market is growing exponentially, first through iPhone, now through Android and other mobile platforms.
As the Google Android phone platform has become a formidable oponent, quickly gaining market share, and overall smartphone adoption cotinues to increase, having a website that is visible, clickable and actionable is vital to EVERY business.
Mobile Marketing Daily reports 2009 as the first holiday season that mobile marketing became a targeted aspect for the integrated marketing mix.
As mobile users clicked on banner-ads, received SMS messages, and accessed their mobile phone for search, research, shopping and buying, early adopters of mobile marketing campaigns are reaping the benefits, as demonstrated by the succes in mobile marketing case studies.
If you are not ready to leverage the mobile marketing platform, you want your online presence to be mobile friendly, at very least.
– Rebecca Murtagh
TIP: Google Analytics offers data that will tell you how much of your website traffic is coming from which mobile browsers and operating systems.
Not sure how to extract or interpret mobile, search, advertising or use data for your website?
I invite you to enroll in Google Analytics Training & Coaching.
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