This week LinkedIn announced “New Profiles” to their 175 million professional users worldwide. The new profiles have been designed to encourage engagement.
The sample profile posted by LinkedIn reveals much more, including circles that represent how people “find” you.
As social platforms race to aggregate and leverage as much data possible of users to serve advertisers and other revenue streams, users will also benefit from the new interface which includes:
Interestingly, what appears to be absent is the RSS feed for blog posts to feed into profiles. And, it remains to be seen what, if any integration will be made with Company profiles, which also recently went under a bit of a face lift.
The LinkedIn team is clearly busy trying to heighten the level of insight and engagement with the new profile. See what a fully completed profile looks like in the new format.
So, what do you think? Are these changes likely to increase, decrease or not change your use of the platform?
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