PubCon Blog:
A Free Video Introduction to SEO and Keyword Research

PubCon invites speaker Rebecca Murtagh to share her strategic approach to SEO and Keywords.

SEO has become complex and challenging. Recent algorithm changes are forcing webmasters, marketers and entrepreneurs to adapt their SEO methods to achieve visibility in search.

Beyond Keywords: A Strategic Marketing, White Hat Approach to SEO

In this video, PubCon Speaker Rebecca Murtagh shares an introduction to SEO and keywords, that breaks from the mainstream approach to keyword-centric SEO.  Rebecca offers beginners and advanecd SEO’s insight on how deploy a more strategic marketing approach to search engine optimization in this free video introduction to SEO.

Google Rewards Quality Websites – Encourages Marketing Approach to White Hat SEO

In a recent blog post, Google stated that recent search engine algorithm updates such as Panda and Penguin are designed to reward quality websites, encouraging a marketing approach to White Hat SEO as a means to achieve desired results in organic search.

Rebecca has successfully done just that for over 10 years. Her unique, marketing-focused White Hat SEO methodology has delivered results for clients of her digital marketing firm for years. So, while others focused their search engine optimization efforts on a list keywords, Rebecca has always driven White Hat SEO from a marketing perspective.

Click to Watch the Video
Join Rebecca Murtagh as she shares with PubCon’s Vanssa Zamora, how to:

• optimize digital assets
• target qualified customers
• pre-qualify the click
• differentiate from customers
• convert visitors to customers.

See Rebecca Speak at PubCon Las Vegas

Rebecca will join the world’s leaders in search, social, mobile and digital marketing as a speaker at PubCon Las Vegas, October 15-19, 2012. Rebecca has presented on the topics of search engine optimization, social media and search, mobile websites, as well as Live website reviews and PubCon Labs at PubCon Dallas, PubCon Las Vegas, PubCon Paradise in Waikiki, HI.

SEO Methodology That Sustains Google Updates

Rebecca’s marketing-driven approach to White Hat SEO has been successfully in achiving top visibility in Google for 10+ years. Rebecca provides In-House SEO Training, SEO Training for Teams, Individuals, Marketers, Webmasters and to the trade (agencies, new media firms, PR firms, website design firms, etc.). Contact Rebecca to learn more about her SEO methods.