I’ve been delivering presentations about social media and search engines for months and surprised it is taking so long for others to embrace the way real-time search is changing the value of social media platforms like Twitter, Facebook, LinkedIn, etc.
Before Google announced real-time search engine indexing of social media, mobile updates, I’d observed, tested and provn how closely the two were intertwined.
Social media can be highly effective, if you approach it like a search engine platform. – Rebecca Murtagh a/k/a @VirtualMarketer
A year ago, no one could have predicted the introduction of real-time search would be a game-changer for how we use and leverage social media.
You aren’t convinced that real-time search is a game changer for social media?
Go to Google.com now, go ahead and do it.
Enter your name, or the name of someone you’re interested in in Google Search.
What do you see? Static results have largely been replaced by social media profiles, blogs, web 2.0 content. This is no accident.
Sure, we always want to remember to be social on Twitter, Facebook, LinkedIn, Foursquare and other social platforms. However, if you are looking at social media from a business perspetive, don’t you also want to reach target customers, leverage their spheres of influence to build brand and drive results?
For the sake of your business, I hope the answer is yes!
Until real-time search entered the social media landscape, would it ever have been possible to expect to achieve the following?
We’ve tested and proven how real time search has welcomed social media into the fold as a meaningful source of data, content and audiences.
The question now is, will you?
Rebecca Murtagh is a Human AI Evangelist, Futurist, Keynote Speaker, Author of CROWD SUCCESS® , Innovation coach, consultant and trainer. Rebecca leverages decades of experience working with Fortune 500, Silicon Valley, Wall Street, Mains Street, global brands and startup entrepreneurs to help executives, their teams, and entrepreneurs leverage Human AI to innovate faster and achieve sustainable success. Rebecca also helps virtual companies, remote talent and hybrid teams improve productivity, collaboration, creativity and job satisfaction for optimum performance and long-term success.
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