The Integrated Marketing Plan Includes Virtual Marketing for 2010
“If your business is not on the internet, then your business will be out of business.” – Bill Gates
Nothing could be truer this day in age. Let’s face it, if you have not embraced the internet as a way to compete for market share, promote your brand and drive revenue, you risk falling behind, or out of sight of your customers, forever.
Pew Internet reports that Internet usage is up 25% over the previous year and continues to grow.
You and I are Shopping, Banking, Conducting Research and Communicating Socially on the Internet More Than Ever
…So Are Your Customers!
In addition to traditional, offline marketing efforts, the Integrated Marketing Plan must include “Virtual Marketing” , including all things “internet” such as…search engine optimization to achieve top search rankings on Google, Yahoo, Bing, etc. to social media marketing using Twitter and Facebook to reach customers where they are.
Amazingly, some companies still view the internet as a fad or frivilous platform that drains time and attention from day-to-day duties of management, employees and staff. Yet, few can dispute the success stories like Dell Computers generating $3 million dollars in sales from Twitter alone.
I’ve seen a great evolution in the corporate mindset about SEO, PPC advertising, Email marketing and Social Media marketing, yet few seem to understand that the integration of all platforms will serve them best, as these platforms become even more connected online.
What do you perceive to be the greatest challeng in melding all virtual marketing methods for an integrated marketing strategy in 2010?
Looking to more effectively Integrate Virtual Marketing into your 2010 Marketing Plan for a better return on investment?
Rebecca Murtagh is a recognized marketing expert, available for Corporate, Small Business and One-to-One 2010 Virtual and Integrated Marketing Consulting & Coaching.
Save time, money and get the biggest bang for your buck when investing resources in Virtual and Integrated Marketing endeavors. Rebecca will identifiy opportunities unique to your business and goals and share best practices, cross-promotion and conversion strategies to help deliver ROI from your on and offline Marketing Plan in 2010.
Call 1-(866)-558-3617 Toll Free Today to Reserve On-Site Corporate Consulting or Small Business and Entrepreneur Virtual Coaching by the hour, project or monthly retainer.