SEO - Search Engine Optimization

Google Instant: A First Look at SEO, Android and Old Style Search

Google Instant, SEO, Android Mobile Search and Old-Style Search Engine Results

The moment Google announced Google Instant, imaginations begin to go wild.

Being a Marketer who prefers to make strategic decisions grounded in facts, I wanted to get the scoop about how Google Instant will affect SEO, mobile search and how we use search.

Here is what you need to know about how Google Instant has changed Search:

Google Instant Produces Predictive Results That Adapt To Every Letter You Type, In Real-Time

Google is calling it “Search before you type”. Now as you enter word into the search bar on Google.com, Google Instantwill automatically present results which will change as you continue to add characters…essentially further defining your search. The pre-cursor to this was the Autocomplete results that had appeared for some time suggesting keyword phrases related to the first word(s) you entered in to the Google Search bar.

Google Instant generates search results in real-time which automatically adapt and list the most qualified results to respond to each and every character you add to the Google Search bar.

Google Instant accelerates the search process because you can now visually scan the results suggested by Google, continue to add or delete the necessary keywords to get the results you desire, use the arrows to find and select from suggested search engine results.

Old Fashioned Google Search Still Lives….For Now

Oh, and by the way. If you hit the now old-fashioned “search” button on Google.com, you will get what one might call “static” search engine results, which were the norm until now.

How Google Instant Works:

Google Instant and SEO

There are some bloggers provacatively suggesting that Google Instant will be the demise of SEO. This could not be further from the truth. In fact, one could argue the opposite.

Google Instant Impact on SEO?

Google’s Sergey Brin responded to this question during the launch of Google Instant explaining that SEO will basically stay the same with the same results, Google Instant is just adapting to behavior.

SEO could be more important than ever with Google Instant.

In fact, Google stated that Google Instant will NOT impact ranking of search engine results.

As Google Instant displays search results faster than ever before, the person doing the searching is scanning results faster than ever before, making it more imperative than ever for your website to appear in the top search results according to as many keywords and phrases as are relevant to how your intended audience would be searching for your information, product or service.

With the average search query of around 20 letters long, Google Instant now produces results for all 20 possible queries instead of the one based on the complete query. From my perspective, this explains why Google Caffeine update was designed favors Long Tail content, Web 2.0, social media, blogs and news content. Google announced back in 2008 that it’s” intel inside” was not search, but dataGoogle Instant brings their enormous aggregate of data to the fingertips of Internet users using search.

Those who feel that Google Instant make SEO obsolete fail to recognize the primary objective of Google Search:

To present the most relevant results.

– Rebecca Murtagh a/k/a  @Virtual Marketer

The Technology Behind Google Instant

Google Instanthas been rolled out for PC use on IE8, Firefox and Chrome Internet browsers in the United States, France, Germany, Italy, Russia, Spain and U.K. with plans to roll out to all geographies and platforms in coming weeks and months.

Google Instant Changes Search from HTML to Ajax Application

Google Instant has been modified from an HTML to an Ajax application to meet the needs of users on all types of browsers and computer platforms as they did with Gmail and Google Maps. , all the while updating the experience with Javascript optimizations to facilitate real time search results within different Internet browsers.

Google Instant Will Be Available on Android Mobile Devices

Anything that expedites the mobile search process is considered to be invaluable. Google has stated that Google Instant saves two to five seconds per search…saving an aggregate of Internet users 11 hours per second of search!

Google has announced their plans to make Google Instant available on Android phones in Fall of 2010.

Tell me what you think…

How will Google Instant Change the way you search, or use search to market your business?

 

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3 Comments

  1. […] True, the search engine landscape is changing…but when hasn’t it? Instead of generating one page of static HTML results based on a keywords and predictions, Google Instant streams results in real-time as you further define your search. Learn more about how Google Instant works. […]

  2. September 11, 2010 at 6:19 AM — Reply

    Well written! You cover a number of topics here that others have overlooked in their summarizations of the new functionality of Google Instant.

    The primary take-a-way here is that Google Instant serves as an actual search technology within the search window. All too often a search is performed, refined once the overwhelming list of results are shown (C’mon, “1-10 of 67,000,000 results”!?!?!), and repeated numerous times until one finds a smidgeon of info that they’re searching for. With Google Instant, the seeker of information is pre-filtering before they even get to the results page… That’s huge!!!! The statement that Google Instant saves 11 hours for each 1 second of search is completely understandable once you use this feature. I’d argue that it’s an understatement!!!

    My two cents…

  3. Rebecca Murtagh
    September 11, 2010 at 8:22 AM — Reply

    Thank you James. I appreciate your comment and perspective!

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