Category Archives for "Business Strategy"

Someone once asked why I use the word “futurist” in my professional biography. It is a fair question. The Cambridge Dictionary defines a futurist as; someone who studies social, political, and technical developments to understand what may happen in the future. This is what futurists do. We study data, information and emerging trends make predictions […]

Success Requires Innovation and Courage Innovation is a quality many businesses and brands lack, as demonstrated by the 86% failure rate of the Fortune 500 Businesses of 1955. Yet, innovation alone will not build a sustainable  business. It requires courage. Companies that play it safe, rest on their laurels, and refuse to change with the […]