Category Archives for "Mobile"

Jun 22

Mobile Marketing Genius – Make That a Guinness!

By Rebecca Murtagh | Mobile

Guinness Beer QR Code Mobile Campaign Demonstrates Creativity and Marketing Genius QR Code magically appears when Guinness beer is poured into specially printed glasses. The technology itself is cool, but so is the marketing strategy behind the wow factor. Guinness QR Code Connects Mobile and Social Media Instantly update your Twitter status about your choice […]

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Oct 05

Worldwide and Market Response to Apple 4S Launch in Lieu of iPhone 5

By Rebecca Murtagh | Mobile

Could iPhone 5 Product Launch That Wasn’t Become A Crack in the Armor of the Apple Brand? Yesterday the world shifted their attention to what was expected to be the launch of the latest Apple mobile device, the iPhone 5. Media, blogs, consumers and investors were all abuzz in the weeks and days prior to the much-anticipated release, elevating anticipation, and expectations. […]

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Jan 19

Mobile Marketing and Mobile-Friendly Websites Are A Must As Mobile Smartphone Adoption Grows

By Rebecca Murtagh | Mobile

Over a year ago my marketing firm began advocating the importance of mobile-friendly websites to our clients. Most embraced the emerging marketplace, recognizing the power of meeting customers where they are. Others outweighed losing visibility to 1% of their website traffic (even if that 1% meant thousands of visitors) to keep the splashy flash website […]

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