Chances are if you follow social media, search or digital marketing discussions online you’ve come across Rebecca Murtagh’s Google+ Profile, Tweets, Linkedin Profile, Facebook profile, Digital Marketing Firm, or All Virtual Marketing Blog. After 20-something years in marketing (actual years held back, after all a woman never reveals her age), and sixteen years leading the conversation
Future Impact of Google’s Knowledge Graph on Search Shouldn’t Be A Surprise
Rebecca Murtagh
Google Designs to Build the Ultimate Knowledge Base Will Feed Artificial Intelligence That Will Change How we Search and Live Our Lives Back in 2008 I blogged about a statement Google made regarding search: The “intel inside” of Google was not search, but data. What I wrote regarding the quality of online content is more
The Difference Between SEO and SEM
Rebecca Murtagh
Leveraging the Difference between Organic and Paid Search in Your Digital Marketing Strategy I came across a blog post today that caught my eye. It spoke to things to do if your SEO wasn’t working. Problem was, the piece was about PPC or paid search. Which was a very important reminder to myself. Because I
Google Zeitgeist 2011 – A Look At How The World Searched
Rebecca Murtagh
Google’s Amit Singhal, Google Fellow, has posted a video montage illustrating how the world searched in 2011. Google Zeitgeist 2011: How the World Searched Interesting Facts Shared About Search in 2011: In the U.S. the top 3 searches related to charitable giving. Steve Jobs, founder of Apple was among the top 10 people of interest on
[INFOGRAPHIC] 10 Steps to Leveraging Social Media & Search for Your Brand
Rebecca Murtagh
[INFOGRAPHIC] Ten Steps to Optimizing Your Brand for Social Media and Search The relationship between social media and search is here to stay. Are you ready to initiate a proactive social media and search engine optimization strategy to reach your best customers? This Infographic offers a Ten Step path to get you going. 1. THINK
How Google Freshness Search Algorithm Update and Your Website
Rebecca Murtagh
Will The Google Freshness Algorithm Impact Your Website? The volume of data being generated any given day, hour, minute or second continues to accelerate, prompting Google to update its search engine algorithm to identify the “freshest” content. According to Google, the Freshness Update to the Google Algorithm will impact 35% of websites. Will your website
Organic SEO and Paid Search Integration Strategy Works Best
Rebecca Murtagh
The Value of Integrating Organic SEO and SEM Paid Search Efforts All too often clients approach SEO and SEM independently of one another. I suppose if you must, this is one way to go. However, why wouldn’t you want to align both organic and paid search efforts to compliment and support one another as opposed
Worldwide and Market Response to Apple 4S Launch in Lieu of iPhone 5
Rebecca Murtagh
Could iPhone 5 Product Launch That Wasn’t Become A Crack in the Armor of the Apple Brand? Yesterday the world shifted their attention to what was expected to be the launch of the latest Apple mobile device, the iPhone 5. Media, blogs, consumers and investors were all abuzz in the weeks and days prior to the much-anticipated release, elevating anticipation, and expectations.