Leveraging the Difference between Organic and Paid Search in Your Digital Marketing Strategy I came across a blog post today that caught my eye. It spoke to things to do if your SEO wasn’t working. Problem was, the piece was about PPC or paid search. Which was a very important reminder to myself. Because I
Google Zeitgeist 2011 – A Look At How The World Searched
Rebecca Murtagh
Google’s Amit Singhal, Google Fellow, has posted a video montage illustrating how the world searched in 2011. Google Zeitgeist 2011: How the World Searched Interesting Facts Shared About Search in 2011: In the U.S. the top 3 searches related to charitable giving. Steve Jobs, founder of Apple was among the top 10 people of interest on
[INFOGRAPHIC] 10 Steps to Leveraging Social Media & Search for Your Brand
Rebecca Murtagh
[INFOGRAPHIC] Ten Steps to Optimizing Your Brand for Social Media and Search The relationship between social media and search is here to stay. Are you ready to initiate a proactive social media and search engine optimization strategy to reach your best customers? This Infographic offers a Ten Step path to get you going. 1. THINK
How Google Freshness Search Algorithm Update and Your Website
Rebecca Murtagh
Will The Google Freshness Algorithm Impact Your Website? The volume of data being generated any given day, hour, minute or second continues to accelerate, prompting Google to update its search engine algorithm to identify the “freshest” content. According to Google, the Freshness Update to the Google Algorithm will impact 35% of websites. Will your website
Organic SEO and Paid Search Integration Strategy Works Best
Rebecca Murtagh
The Value of Integrating Organic SEO and SEM Paid Search Efforts All too often clients approach SEO and SEM independently of one another. I suppose if you must, this is one way to go. However, why wouldn’t you want to align both organic and paid search efforts to compliment and support one another as opposed
Worldwide and Market Response to Apple 4S Launch in Lieu of iPhone 5
Rebecca Murtagh
Could iPhone 5 Product Launch That Wasn’t Become A Crack in the Armor of the Apple Brand? Yesterday the world shifted their attention to what was expected to be the launch of the latest Apple mobile device, the iPhone 5. Media, blogs, consumers and investors were all abuzz in the weeks and days prior to the much-anticipated release, elevating anticipation, and expectations.
Could Google+ for Business and Brands Be a Revenue Play?
Rebecca Murtagh
Might Google+ Require Business and Brands Pay to Play? Could Google’s Tight Control of Businesses on Google+ reveal intent to roll out a “Pay to Play” Revenue model? Google has so tightly managed the release of its Google+ Social Network that it has proactively deleted profiles created with handles, brand or business names during it’s controlled roll out to the public.
Google Real Time Search, Twitter Updates & a Google+ Social Search Engine
Rebecca Murtagh
Google Reveals Plans for Real-Time Search, Twitter Updates and a Google+ Search Engine. Google Real Time Search Will Return Google’s Real-Time Search feature was disabled in July, reportedly due to failure to come to an agreement with Twitter to license, archive, index and display updates in search results. Twitter had been considered the lifeblood of real-time search content. The removal