Feb 11

Why Every Brand Must Be a Publisher

By Rebecca Murtagh | Brand Marketing

5 Reasons Why Every Brand Must Publish Regardless of exit strategy, every businesses and brands is seeking sustainability. In a quest to win market share, many businesses prematurely invest in SEO, social media, content marketing and advertising, when leveraging these investments for optimum results and ROI, requires they first become a publisher. I have been […]

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Jan 24

Rebecca for Search Engine Watch: Comparison of Google Bing and Yahoo ‘Quality Website Guidelines’ for SEO

By Rebecca Murtagh | SEO - Search Engine Optimization

Quality Website Guidelines – Infographic This week on Search Engine Watch, I emphasized the importance of the ‘Quality Website’ in search engine optimization and performance of the website for users. Google, Yahoo and Bing have all confirmed the value of SEO, and more importantly, the value of quality websites. The Quality Website is not a […]

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Sep 17

The Website is NOT a Project

By Rebecca Murtagh | Rebecca's Thoughts on . . .

The Website Is Not a Project In my latest Search Engine Watch Article I present my case for updating the definition of the website. For years, countless websites have been lost in the gauntlet of what I call ‘project-dom”. Myopic focus on elements of the website process (design, SEO, content, programming, etc.) has distracted businesses […]

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