Category Archives for "Media Room"

Marketing Brand Summit NYC Speaker
Oct 03

The World’s Top Brand CMO and Marketing Minds Speak in NYC

By Publicity and Media Team | Media Room

New York, USA

Thought-leader, author and futurist Rebecca Murtagh  joins The Incite Group and 400 CMOs, executives and marketing minds from the world’s top brands, including; American Express, MasterCard, Citi, Shutter fly, KEDS, Hilton, Best Buy, Goldman Sachs, Samsung Electronics, GE Digital, Under Armour, KFC, Whole Foods Market, Moe’s Southwest Grill, Marriott Hotels, and many, many more at Brand Summit NYC on October 24-25th, 2017 in Brooklyn, NY.

Brand Summit NYC, a top-tier marketing conference, offers marketers in any industry timely insights on topics vital to building a sustainable brand in 2018 and beyond.

Marketing Brand Summit NYC Speaker

CONTENT AND STORYTELLING

As chairperson for the Content and Storytelling track, Rebecca Murtagh will host presentations and panel discussions with the industry’s finest to share how their brand is successfully leveraging content and stories to engage with audiences, including:

  • Presentation: The OPEN Forum: Scale and Longevity in Content Marketing with Courtney Colwell of American Express
  • Panel discussion: The Do’s and Don’ts of Content Creation, Curation and Messaging with;
    • Raj Munusamy, Vice President Content & Messaging, Global Marketing of Schneider Electric
    • Amy Johnson, Vice President, SEO and Content Marketing, BBVA
    • Amanda Rubin, Global Co-Head, Brand and Content Strategy, Goldman Sachs
    • Kristy Sakai, CEO, Supertext USA Inc
    • and Moderator: Alyssa Patzius.
  • Presentation: Engaging Advertising: How to Create Content That Achieves Millions Of Organic Views Without Any Paid Media with Stoyo CEO Patrick Bales.
  • Presentation: Create authentic, trustworthy and targeted content with Maurice Herrera, Senior Vice President, Head of Marketing of Weight Watchers.
  • Panel Discussion: Break Through the Noise and Engage a Customer Who is Tired of Marketing with Distinctive and Unique Content with;
    • Ashley Zickefoose, Chief Marketing Officer, On The Border Mexican Grill & Cantina
    • Johnelle Whipple, U.S. Healthcare Professional Marketing Director, RB
  • Presentation: The Return of Colonel Sanders: How KFC Reinvented Itself By Returning To Its Heritage George Felix, Director of Brand Communications, KFC

New York City Marketing Conference

Registration is open for Brand Summit NYC.

Enter Discount Code: Genius200 for a $200 discount.

 

Pubcon Las Vegas 2017 Wish you were here
Sep 15

Psychology and Content Speaker at Marketing Conference Seen on Forbes and Inc.

By Publicity and Media Team | Media Room

International speaker and author, Rebecca Murtagh has been invited to return to Las Vegas in November 2017 to speak at Pubcon, one of the world’s most top marketing conferences.

This Forbes “must-attend conference” and an Inc. “top conference for growing your business” invites industry’s top experts, like Rebecca, from around the world; to share their latest research, methods and insight on emerging trends in digital marketing, e-business, SEO, social media marketing, online advertising and business topics.

Featured Speaker at #1 Marketing Conference

Pubcon was recently rated the top marketing conference in the past two years according to an independent survey of marketing professionals over other popular marketing conferences.

The 2017 annual conference and expo will be Rebecca’s 6th Las Vegas Pubcon appearance. Rebecca has presented at over a dozen Pubcon conferences since 2010, including Dallas, New Orleans, Waikiki, Austin, and Fort Lauderdale.

“It is an honor to present at a conference featuring the brightest minds in the industry. Attendees come from around the world, expecting the very latest insights.  Top-notch presentations, a value-packed agenda, and the dedication of the conference staff to deliver a quality ievent is why people return, year after year.” says Rebecca.

Register today to hear Rebecca Murtagh speak in Las Vegas at Pubcon.com
Use Pubcon Discount Code rc-8639516 to save 15% on 2017 Las Vegas Conference Registration.

Speaking on Merging Psychology and Content Creation

Rebecca Murtagh, a veteran marketing conference speaker, will be speaking on the role of psychology in creating content on Pubcon Pro Industry Day , Thursday, November 9, 2017.

With nearly two decades of experience creating personas and psychological profiles of audiences for a wide variety of websites, marketing and advertising campaigns across multiple industries; Rebecca will share research and data that reveals the role psychology can play in helping brands create content that will resonate with target audiences, compel visitors to click (and convert) on content that appears in search engine results, blogs, social media, YouTube, and more.

Click for more session information.

Influencer Marketing

Rebecca Murtagh be also be moderating a panel on Influencer and Micro-Influencer Identification and serve as track chair on Agency and Enterprise Day at Pubcon which will cover timely topics related to influencer marketing, micro-influencers and community engagement on platforms such as Quora and Instagram.

View all conference sessions.Pubcon Las Vegas 2017 Wish you were here

Sep 16

Interview of Rebecca Murtagh featured on Entrepreneur.com

By Publicity and Media Team | Media Room

Entrepreneur.com Features Website Tips From Rebecca Murtagh

In a recent interview by Entrepreneur Magazine, Rebecca was asked to share tips for using the ‘About Us’ page of a website. Rebecca offered various tips based on her many years of experience working with start-ups as well as established brands, many of which are shared in her book ‘Million Dollar Websites: Build a Better Website Using Best Practices of the Web Elite’ which was also mentioned on Entrepreneur Magazine’s website.as featured on Entrepreneur com

Rebecca emphasized that organizations of all sizes in all industries tend to overlook the opportunity presented by the ‘About Us’ page. As one of the most visited pages on a website, this page must offer more than a two paragraph history. It can include images, photos, videos, links to blogs, social media profiles, calendars, or any number of opportunities to further engage visitors.

Rebecca explained that no matter who the intended audience is (customers, investors, media, employees or partners), the about us page is the ideal location to tell the brand story. “After all, its all about winning hearts and minds”, explains Rebecca Murtagh, “and the more transparent your brand story is, the more effectively the website can work to establish important connections vital to the success of the brand.

Because the interview included thoughts from other thought-leaders, many of Rebecca’s tips were not included. “Daniel asked great questions, and I know from example that most organizations view the ‘About Us’ page of the website as a boring necessity, yet it can be so much more – so I definitely see a blog post expanding on the topic in my future”, says Murtagh.

View the full article on Entrepreneur.com.

 

About Rebecca Murtagh

Rebecca Murtagh is a recognized futurist and thought-leader in brand, marketing, E-Business, social media, SEO and mobile. Author of Million Dollar Websites: Build a Better Website Using Best Practices of the Web Elite in E-Business, Design, SEO, Usability, Social, Mobile and Conversion, Rebecca shares insights learned from her 20+ years of  experience working with Fortune 500, Silicon Valley start-ups, small businesses and just about everything in-between.

Aug 30

Tips from Rebecca Murtagh Featured in Women’s Magazine Article on Facebook Marketing

By Editor | Media Room

Rebecca Murtagh interviewed for Magazine article on Social Media Marketing

Women @ Work, a magazine feature of a NY Capital Region newspaper recently interviewed Rebecca Murtagh, recognized thought leader and CEO of Karner Blue Marketing LLC regarding social media.

Womens Magazine article features tips from Rebecca Murtagh

The magazine feature article highlighted tips from Rebecca Murtagh in the context of Facebook as a business marketing tool.

Facebook and Social Media Marketing Tips

Murtagh provided tips related to social media marketing as an overall topic, emphasizing that Facebook is not right for every business, stressing “The most important thing is to put everything in context and understand that Facebook is effective when you target your audience,” Murtagh says. “You have to understand who you’re trying to reach and you have to have a plan in mind.”

Most important tip: Have a plan before you invest valuable time and resources into Facebook or any social media platform with the intent of promoting your business.

Click to view the entire article.

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