Spirit Airlines Demonstrates How One Customer Can Damage A Brand, And A Recommended Remedy Chances are you’ve probably heard the story about Jerry Meekins the veteran, father and customer. What has transpired between this individual and this company demonstrates to all brands exactly how powerful one customer truly can be. Jerry the dad purchased an airline ticket on Spirit
Your Personal Brand in the New Social Economy
Rebecca Murtagh
Your Personal Brand in Today’s Social Economy We’ve evolved from the industrial revolution to the information age, and now the social economy where your personal brand has become an invaluable commodity. Klout, Influence & Authority Because business is conducted by humans, it makes perfect sense that the more influential you are in the landscape in
Who Owns Your Social Media Relationships?
Rebecca Murtagh
Facebook appears to be first social media platform to eliminate the ability to export your connections. When was the last time you exported Linkedin Connections? Why and How to Own Your Social Network…
Perception is Reality – What Does Your Brand Say About You?
Rebecca Murtagh
Perception is Reality in Branding Chances are you’ve heard the saying: “Perception is Reality”. In Branding This is Absolutely True. What people think of you will impact their response to your brand. The brand of your company, organization, association and the brand of you. Brand Perception is Formed in An Instant If you have attended
Social Media Engagement is Encouraged, Yet Regulated
Rebecca Murtagh
Are Social Media Platform Limits Cramping Your Style? Social Media Platforms are designed to Connect us, as long as the powers that be can maintain some level of control. Twitter Follow Limits For years, Twitter has imposed a “follow limit”, restricting users from following too many Twitter accounts in any given time frame, or exceeding their
PubCon Paradise Aloha and Mahalo from Rebecca Murtagh
Rebecca Murtagh
Aloha and a Big Mahalo for PubCon Paradise 2012 Another PubCon has come and gone, but this social media and search conference was especially memorable. Memorable because it was set in paradise, thanks to Brett Tabke and the fabulous PubCon team. The setting was perfect at Waikik’s Hilton Hawaiian Village for the event and socializing. But, also
Rebecca Murtagh on Google Intel Inside is Data, Shift From ‘Word Based Index’ in Search to Knowledge Graph
Editor
Rebecca Murtagh Leads the Discussion on Google’s Intel Inside as Data and Shift From Word Based Index to Knowledge Graph at Social Media and Search Conference Rebecca Murtagh challenged attendees of her February 14th Pubcon Paradise presentation in Waikiki, Hawaii on “The Convergence of Social Media and Search”. Rebecca challenged marketers to emerge from the myopic
The Latest in the Convergence of Social Media and Search
Rebecca Murtagh
Excerpts From Convergence of Social Media and Search Presentation – PubCon Paradise 2012 I am talking about the continual convergence of Social Media and Search at PubCon Paradise in Waikiki Hawaii. I would be happy to make the presentation available to anyone who +1’s this page, post on my Google+ page, or contact me via Twitter