The Money Is (and Always Will Be) In The List

Success lies in the relationship you have with each member of your audience. ‘The List’ is the lifeblood of any brand seeking to generate revenue, grow market share

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3 Rules For Building a Quality List

Communication and interaction with audiences is vital to sustainability of any brand. “The Money is In The List“ for individual brands (authors, consultants, celebrities, job-seekers, bloggers, thought-leaders, artists,

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Why Every Brand Must Be a Publisher

5 Reasons Why Every Brand Must Publish Regardless of exit strategy, every businesses and brands is seeking sustainability. In a quest to win market share, many businesses prematurely

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Brand Phoenix – Re-Invent the Brand After a Crisis or #Fail

Orchestrate a Brand Come-Back: 5 Steps To Reinvent a Brand Just as the phoenix emerges from the ashes, so too must a brand when faced with crisis or

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Happy Birthday Tiffany’s – Epitome of a Sustainable Brand

Tiffany & Co. Celebrating a 175 Year Old Brand Sustaining a brand for nearly 200 years is no small fete in the accelerating age of change and global

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Google Plus Becomes More Brand Friendly With Custom URLs

Google+ Rolls Out Branded URLs Monday, August 10, 2012 Google Plus Posted a #googleplusupdate outlining how long numeric Google Plus profiles will be replaced by branded URLs. So,

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How Spirit Airlines Could Recover From Recent Negative PR, Media and Social Media

Spirit Airlines Demonstrates How¬†One Customer Can Damage A Brand, And A Recommended Remedy Chances are you’ve probably heard the story about Jerry Meekins¬†the veteran, father and customer. What

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