Category Archives for "Brand Marketing"

Apr 21

3 Rules For Building a Quality List

By Rebecca Murtagh | Brand Marketing

Communication and interaction with audiences is vital to sustainability of any brand. “The Money is In The List“ for individual brands (authors, consultants, celebrities, job-seekers, bloggers, thought-leaders, artists, etc.); as well as corporate brands. To fully enjoy the benefits of having a list, you must first create the list. List Rule #1: Define Your Audiences […]

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Feb 11

Why Every Brand Must Be a Publisher

By Rebecca Murtagh | Brand Marketing

5 Reasons Why Every Brand Must Publish Regardless of exit strategy, every businesses and brands is seeking sustainability. In a quest to win market share, many businesses prematurely invest in SEO, social media, content marketing and advertising, when leveraging these investments for optimum results and ROI, requires they first become a publisher. I have been […]

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Aug 31

New Advertiser Option Inserts Facebook Into Relationship Between Brands and Customers

By Rebecca Murtagh | Brand Marketing

Facebook To Allow Advertisers to Target Customers by Email, Phone Using Data Owned by Brands Facebook has confirmed that it is preparing a new option that will enable advertisers to target individual customers using personally identifying information. This will appeal to brands who wish to target customers who have not yet “liked” the brand on […]

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