Category Archives for "Brand Marketing"

Quality over Quantity
Apr 21

3 Rules For Building a Quality List

By Rebecca Murtagh | Brand Marketing

Communication and interaction with audiences is vital to sustainability of any brand. “The Money is In The List“ for individual brands (authors, consultants, celebrities, job-seekers, bloggers, thought-leaders, artists, etc.); as well as corporate brands. To fully enjoy the benefits of having a list, you must first create the list. List Rule #1: Define Your Audiences […]

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Brands as Publishers by Marketing Keynote Speaker Rebecca Murtagh
Feb 11

Why Every Brand Must Be a Publisher

By Rebecca Murtagh | Brand Marketing

5 Reasons Why Every Brand Must Publish Regardless of exit strategy, every businesses and brands is seeking sustainability. In a quest to win market share, many businesses prematurely invest in SEO, social media, content marketing and advertising, when leveraging these investments for optimum results and ROI, requires they first become a publisher. I have been […]

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