5 Reasons Why Every Brand Must Publish Regardless of exit strategy, every businesses and brands is seeking sustainability. In a quest to win market share, many businesses prematurely invest in SEO, social media, content marketing and advertising, when leveraging these investments for optimum results and ROI, requires they first become a publisher. I have been
Rebecca for Search Engine Watch: Comparison of Google Bing and Yahoo ‘Quality Website Guidelines’ for SEO
Rebecca Murtagh
Quality Website Guidelines – Infographic This week on Search Engine Watch, I emphasized the importance of the ‘Quality Website’ in search engine optimization and performance of the website for users. Google, Yahoo and Bing have all confirmed the value of SEO, and more importantly, the value of quality websites. The Quality Website is not a
How to Use Social Integration of Google Accounts to Google+ to Your Benefit
Rebecca Murtagh
How Google Social Integration of Google Accounts Impacts You and Your Business – And How to Take Advantage Google has integrated all of its free services; Gmail, YouTube, Chat, Google Search, Google Now, Google Maps, Google Calendar, Google Local. etc. within the umbrella of Google+. This may not seem like a big deal – until
The Influence of Gratitude in Social Media & Life
Rebecca Murtagh
The Power of Gratitude in Social Media & Life The Science of Gratitude After eight years of intensive research, Dr. Robert Emmons, a professor at University of California, believes he has discovered what gives life meaning: Gratitude. He is not alone. There are dozens of studies that validate the impact of gratitude on quality of
5 Tips to Use LinkedIn Updates to Grow Your Network and Influence
Rebecca Murtagh
5 Power Tips for Leveraging LinkedIn Updates to Advance Any Stage of Your Career Whether you are the CEO leading a brand, CFO seeking funding, sales professional seeking leads, career professional seeking a new opportunity, expert seeking to share thoughts and opinions, Recruiter seeking new talent, or a student looking for your first job, LinkedIn
The Website is NOT a Project
Rebecca Murtagh
The Website Is Not a Project In my latest Search Engine Watch Article I present my case for updating the definition of the website. For years, countless websites have been lost in the gauntlet of what I call ‘project-dom”. Myopic focus on elements of the website process (design, SEO, content, programming, etc.) has distracted businesses
Interview of Rebecca Murtagh featured on Entrepreneur.com
Publicity and Media Team
Entrepreneur.com Features Website Tips From Rebecca Murtagh In a recent interview by Entrepreneur Magazine, Rebecca was asked to share tips for using the ‘About Us’ page of a website. Rebecca offered various tips based on her many years of experience working with start-ups as well as established brands, many of which are shared in her
Brand Phoenix – Re-Invent the Brand After a Crisis or #Fail
Rebecca Murtagh
Orchestrate a Brand Come-Back: 5 Steps To Reinvent a Brand Just as the phoenix emerges from the ashes, so too must a brand when faced with crisis or an epic fail. In 1989, the San Francisco Bay Bridge suffered catastrophic damage during the earthquake that shook Northern California. While many were settling in to watch