Tiffany & Co. Celebrating a 175 Year Old Brand Sustaining a brand for nearly 200 years is no small fete in the accelerating age of change and global competition. Yet the brand, anchored by its signature teal color box wrapped in white ribbon featuring the simple logo has become so recognizable, that you don’t even
New Advertiser Option Inserts Facebook Into Relationship Between Brands and Customers
Rebecca Murtagh
Facebook To Allow Advertisers to Target Customers by Email, Phone Using Data Owned by Brands Facebook has confirmed that it is preparing a new option that will enable advertisers to target individual customers using personally identifying information. This will appeal to brands who wish to target customers who have not yet “liked” the brand on
Google Plus Becomes More Brand Friendly With Custom URLs
Rebecca Murtagh
Google+ Rolls Out Branded URLs Monday, August 10, 2012 Google Plus Posted a #googleplusupdate outlining how long numeric Google Plus profiles will be replaced by branded URLs. So, instead of https://plus.google.com/101560853443212199687 the Google Plus Profile URL is now: http://google.com/+googleplus . Note the + in the URL. Google Custom URLs Are Good News For Brands This
Southwest Facebook Flash Sale = Epic #FAIL
Rebecca Murtagh
Southwest Airlines Website #Fails Amidst Facebook Flash Sale – A Teaching Moment Please see update below. Note: I delayed this post pending a request to Southwest Media to provide their side of the story. I submitted a request to their media site explaining I was writing a blog post and invited them to offer insight
Larger iPhone 5, Smaller iPad, Why Not a Hybrid Smarter Tablet?
Rebecca Murtagh
iPhone Getting Larger, iPad Getting Smaller – Why Not Merge Into One Smart Hybrid Mobile Device? Apple is expected to finally release the much-anticipated iPhone 5 on September 12, 2012. At the same time, ZDnet has shared that rumors are swirling that Apple will also release a smaller iPad called iPad Mini. Why not combine
Yahoo CEO Marissa Mayer at the Origins of Google Knowledge Graph
Rebecca Murtagh
Early Roots of Google Knowledge Graph Early 2012 I shared with you Google’s roll out of the Knowledge Graph, explaining how Google search was moving from word-based index to connecting people, places and things to deliver more intuitive results. Marissa Mayer revealed basis for Knowledge Graph years ago. In 2007 Marissa Mayer, Google’s vice president
More Mobile Devices than Toothbrushes OR People on Earth
Editor
Mobile Devices Outnumber Toothbrushes and Now Humans More Mobile Phones Than Toothbrushes Yup, its true. In Fall of 2011 of the 6.8 billion people on planet earth, 5.1 billion owned a cell phone, but only 4.2 billion own a toothbrush.* Now that’s dirty talk! Number of Mobile Devices Will Exceed World Population in 2012 In
Mobile Marketing Genius – Make That a Guinness!
Rebecca Murtagh
Guinness Beer QR Code Mobile Campaign Demonstrates Creativity and Marketing Genius QR Code magically appears when Guinness beer is poured into specially printed glasses. The technology itself is cool, but so is the marketing strategy behind the wow factor. Guinness QR Code Connects Mobile and Social Media Instantly update your Twitter status about your choice