Feb 16

Promote Clicks to Conversion During All 3 Phases of Online Purchase Decisions

By Rebecca Murtagh | Clicks to Conversion

E-Commerce, E-Retailer and Business-to-Business websites may each calculate a conversion differently, but the conversion process of an enterprise, B2B or B2C customer is very much the same. Promoting Clicks to Conversion To succeed in conversion of visitors to customers, you must 1st be visible, provide the information your customers are seeking to earn the sale […]

Feb 11

A Gift From Google: Achieve Page 1 Visibility on Google Search With Google Profile

By Rebecca Murtagh | SMO - Social Media Optimization

This post will be the 1st of several about Google Search, Google Social Search, Google Buzz, and Google Profiles. Google Profiles Were Created For the Social Web In the video below, Matt Cutts states that, in his mind, Google Profiles will have the biggest influence on Google Social Search. httpv://www.youtube.com/watch?v=BlpTjP6h6Ms What is a Google Profile? […]

Jan 19

Mobile Marketing and Mobile-Friendly Websites Are A Must As Mobile Smartphone Adoption Grows

By Rebecca Murtagh | Mobile

Over a year ago my marketing firm began advocating the importance of mobile-friendly websites to our clients. Most embraced the emerging marketplace, recognizing the power of meeting customers where they are. Others outweighed losing visibility to 1% of their website traffic (even if that 1% meant thousands of visitors) to keep the splashy flash website […]

Jan 14

The Power Of Human Social and Mobile Connections 90999 = Millions for Haiti

By Rebecca Murtagh | SMM - Social Media Marketing

On January 12, 2010 a 7.0 Earthquake hit the impoverished nation of Haiti, resulting in complete devastation. The news spread quickly via traditional media. With no electricity, phone or public services and few media personnel on the ground, it was social media platforms such as Twitter and Facebook accessed through mobile devices that would illuminate […]

Dec 09

Google Caffeine Update: “Real-Time” Indexing Favors Fresh Content

By Rebecca Murtagh | SEO - Search Engine Optimization

Amidst the progressive roll out of Google Caffeine update these past few months, December 7, 2009 Google Announced that they will index the web in “real time”. This is big news. Why? Google Real-Time Search will forever change the search engine landscape. Historically, Google Search was based on the periodic indexing and frequent crawling of […]