Will Your Brand Sustain the Test of Time in Any Light?

How Timeless is Your Brand Story? This morning I came across a stunning time-lapse video called Yosemite Range of Light by Shawn Reeder (shared below). [vimeo 40802206] If you’ve ever

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How Spirit Airlines Could Recover From Recent Negative PR, Media and Social Media

Spirit Airlines Demonstrates How One Customer Can Damage A Brand, And A Recommended Remedy Chances are you’ve probably heard the story about Jerry Meekins the veteran, father and customer. What

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Your Personal Brand in the New Social Economy

Your Personal Brand in Today’s Social Economy We’ve evolved from the industrial revolution to the information age, and now the social economy where your personal brand has become

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Who Owns Your Social Media Relationships?

Owning  Social Relationships You have invested hours, weeks, months and years into building your social network. The connections you have established likely reside on Linkedin, Facebook, Twitter, Google+ or

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Perception is Reality – What Does Your Brand Say About You?

Perception is Reality in Branding Chances are you’ve heard the saying: “Perception is Reality”. In Branding This is Absolutely True. What people think of you will impact their

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Social Media Engagement is Encouraged, Yet Regulated

Are Social Media Platform Limits Cramping Your Style? Social Media Platforms are designed to Connect us, as long as the powers that be can maintain some level of control.

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PubCon Paradise Aloha and Mahalo from Rebecca Murtagh

Aloha and a Big Mahalo for PubCon Paradise 2012 Another PubCon has come and gone, but this social media and search conference was especially memorable. Memorable because it was set

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The Latest in the Convergence of Social Media and Search

Excerpts From Convergence of Social Media and Search Presentation – PubCon Paradise 2012 I am talking about the continual convergence of Social Media and Search at PubCon Paradise in

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Future Impact of Google’s Knowledge Graph on Search Shouldn’t Be A Surprise

Google Designs to Build the Ultimate Knowledge Base Will Feed Artificial Intelligence That Will Change How we Search and Live Our Lives Back in 2008 I blogged about

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The Difference Between SEO and SEM

Leveraging the Difference between Organic and Paid Search in Your Digital Marketing Strategy I came across a blog post today that caught my eye. It spoke to things

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