E-Commerce, E-Retailer and Business-to-Business websites may each calculate a conversion differently, but the conversion process of an enterprise, B2B or B2C customer is very much the same. Promoting Clicks to Conversion To succeed in conversion of visitors to customers, you must 1st be visible, provide the information your customers are seeking to earn the sale
A Gift From Google: Achieve Page 1 Visibility on Google Search With Google Profile
Rebecca Murtagh
This post will be the 1st of several about Google Search, Google Social Search, Google Buzz, and Google Profiles. Google Profiles Were Created For the Social Web In the video below, Matt Cutts states that, in his mind, Google Profiles will have the biggest influence on Google Social Search. httpv://www.youtube.com/watch?v=BlpTjP6h6Ms What is a Google Profile?
Mobile Marketing and Mobile-Friendly Websites Are A Must As Mobile Smartphone Adoption Grows
Rebecca Murtagh
Over a year ago my marketing firm began advocating the importance of mobile-friendly websites to our clients. Most embraced the emerging marketplace, recognizing the power of meeting customers where they are. Others outweighed losing visibility to 1% of their website traffic (even if that 1% meant thousands of visitors) to keep the splashy flash website
The Power Of Human Social and Mobile Connections 90999 = Millions for Haiti
Rebecca Murtagh
On January 12, 2010 a 7.0 Earthquake hit the impoverished nation of Haiti, resulting in complete devastation. The news spread quickly via traditional media. With no electricity, phone or public services and few media personnel on the ground, it was social media platforms such as Twitter and Facebook accessed through mobile devices that would illuminate
Google’s Commitment to Mobile Expands With Nexus One Droid Phone and Click to Call Ads
Rebecca Murtagh
Google is blazing the trail in leveraging the mobile platform as an advertising and revenue source.
Transparency is Vital in Social Media, Journalism & Blogging
Rebecca Murtagh
Why is Transparency So Important to Social Media, Journalism & Blogging ? If the Internet forever changed how much data could be found on people, places and things in milliseconds, Social Media has revealed the tangled webs we weave on the net. News no longer evolves over hours or days, it happens in real-time and
Google Caffeine Update: “Real-Time” Indexing Favors Fresh Content
Rebecca Murtagh
Amidst the progressive roll out of Google Caffeine update these past few months, December 7, 2009 Google Announced that they will index the web in “real time”. This is big news. Why? Google Real-Time Search will forever change the search engine landscape. Historically, Google Search was based on the periodic indexing and frequent crawling of
Flashback: Are Marketers Approaching Social Media Marketing Like 1.0 Websites?
Rebecca Murtagh
Could it be that marketers don’t yet fully understand social media platforms as a viable marketing medium? Could it be they haven’t quite figured out HOW to drive action and ROI from social media?