By Rebecca Murtagh | Rebecca's Thoughts on . . .
The Website Is Not a Project In my latest Search Engine Watch Article I present my case for updating the definition of the website. For years, countless websites have been lost in the gauntlet of what I call ‘project-dom”. Myopic focus on elements of the website process (design, SEO, content, programming, etc.) has distracted businesses […]
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Entrepreneur.com Features Website Tips From Rebecca Murtagh In a recent interview by Entrepreneur Magazine, Rebecca was asked to share tips for using the ‘About Us’ page of a website. Rebecca offered various tips based on her many years of experience working with start-ups as well as established brands, many of which are shared in her […]
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By Rebecca Murtagh | Brand Marketing
Orchestrate a Brand Come-Back: 5 Steps To Reinvent a Brand Just as the phoenix emerges from the ashes, so too must a brand when faced with crisis or an epic fail. In 1989, the San Francisco Bay Bridge suffered catastrophic damage during the earthquake that shook Northern California. While many were settling in to watch […]
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