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Month: January 2011

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SMM - Social Media Marketing

Amazon.com Uses 50% off Coupon Deal To Build LivingSocial As a Groupon Competitor

Amazon Goes After Groupon Market Share With Living Social Coupon Deal

50% amazon.com coupon deal from Living Social — click to claim this deal!

Amazon.com acquired Social Coupon Platform Living Social to go head to head with Groupon a mere month ago, but is wasting no time with a 50% offer for Amazon.com Gift Cards.

Amazon Demonstrates How Social Media Coupon Campaigns WORK

This Social Coupon Campaign is a perfect example of how social media and consumers can quickly be leveraged to quickly:

build brand awareness.
generate social influence online.
drive a ton of traffic to their website.
build a proprietary email list by geographic location.
An instant, opt-in audience to promote new offers to nationally or by city.

Do Social Coupon Deals Work?

You be the judge:
4 hours in to the promoton, over 400,000 deals have been redeemed/purchased. Each purchase requires the connection of the purchaser’s Facebook account or creation of a LivingSocial account.

Click Here to Get a piece of the 50% off Amazon.com Gift Card action!

If anyone questioned the abilit of @LivingSocial to take market share away from @Groupon, I believe the answer has been delivered today.
Wouldn’t you agree?

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REBECCA MURTAGH

Rebecca Murtagh is a futurist, author, speaker, and CEO of the Human AI Institute, Rebecca is a trusted advisor and innovation coach to C-Suite executives and entrepreneurs eager to make a positive impact on their organization, team, community, industry, and the world.

Rebecca leverages 30+ years and 100,000+ hours experience working with Fortune 500, global brands, startups, funded ventures, and entrepreneurs from Silicon Valley to Main Street and everything in between to help her clients accelerate success, promote high performance, harmony, satisfaction, and joy in their life’s work.