SMO - Social Media Optimization

Real-Time Search and Social Media Marketing

Real Time Search: Changing the Value of Social Media Marketing

I’ve been delivering presentations about social media and search engines for months and surprised it is taking so long for others to embrace the way real-time search is changing the value of social media platforms like Twitter, Facebook, LinkedIn, etc.

Before Google announced real-time search engine indexing of social media, mobile updates, I’d observed, tested and provn how closely the two were intertwined.

Social media can be highly effective, if you approach it like a search engine platform. – Rebecca Murtagh a/k/a @VirtualMarketer

A year ago, no one could have predicted the introduction of real-time search would be a game-changer for how we use and leverage social media.

You aren’t convinced that real-time search is a game changer for social media?

Go to now, go ahead and do it.
Enter your name, or the name of someone you’re interested in in Google Search.
What do you see? Static results have largely been replaced by social media profiles, blogs, web 2.0 content. This is no accident.

Sure, we always want to remember to be social on Twitter, Facebook, LinkedIn, Foursquare and other social platforms. However, if you are looking at social media from a business perspetive, don’t you also want to reach target customers, leverage their spheres of influence to build brand and drive results?
For the sake of your business, I hope the answer is yes!

Enters the power of real-time search and social media for brands.

Until real-time search entered the social media landscape, would it ever have been possible to expect to achieve the following?

  • Google#1 position for a Twitter account, without a website.
  • Display of Social Media profiles on Google Search within hours of creation.
  • Archiving of Twitter updates, making it easier than ever to legitimatize social conversations over time?
  • Multiple entrances to you or your company via search results showing social media profiles on Google, Yahoo, Bing, etc.

We’ve tested and proven how real time search has welcomed social media into the fold as a meaningful source of data, content and audiences.

The question now is, will you?

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