Monthly Archives: April 2016

Apr 26

The Money Is (and Always Will Be) In The List

Success lies in the relationship you have with each member of your audience. ‘The List’ is the lifeblood of any brand seeking to generate revenue, grow market share and create a sustainable business model that can adapt as the marketplace changes. From the era of direct mail and traditional marketing to the digital age of […]

3 Rules For Building a Quality List

By Rebecca Murtagh | Brand Marketing

Communication and interaction with audiences is vital to sustainability of any brand. “The Money is In The List“ for individual brands (authors, consultants, celebrities, job-seekers, bloggers, thought-leaders, artists, etc.); as well as corporate brands. To fully enjoy the benefits of having a list, you must first create the list. List Rule #1: Define Your Audiences […]