Monthly Archives: May 2012

How Google Knowledge Graph Is Impacting Search and SEO In February  2012 I wrote a blog post covering Google’s shift from word-based index to the knowledge graph. I based my presentation at PubCon Paradise social media and search conference in Waikiki to an audience of SEO and social media professionals on how the Knowledge Graph would change how search […]

Google Blacklists and De-Indexes Agency iAcquire for Covertly Buying Links Reminiscent of the early days of search when SEO’s more frequently publicly about websites they’ve worked on being de-listed, blacklisted or banned from Google, it appears the fall-out of Google Penguin Update continues over a month after the “rules of search” have changed. Covert Link Buying […]

PubCon Blog: A Free Video Introduction to SEO and Keyword Research PubCon invites speaker Rebecca Murtagh to share her strategic approach to SEO and Keywords. SEO has become complex and challenging. Recent algorithm changes are forcing webmasters, marketers and entrepreneurs to adapt their SEO methods to achieve visibility in search.     Beyond Keywords: A Strategic […]

Google Penguin Update Rewards White Hat SEO Over the past year we’ve seen continuous efforts by Google update its search engine algorithm to improve quality of search engine results. The latest, the Google Penguin Update, has apparently shaken many up. However, just as with the Google Panda Update, many of the same SEO’s that have […]

Just as Yosemite reveals its beauty in any light, your brand must consistently convey your core values to all audiences at all times in order for your brand to stand the test of time.

Spirit Airlines Demonstrates How One Customer Can Damage A Brand, And A Recommended Remedy Chances are you’ve probably heard the story about Jerry Meekins the veteran, father and customer. What has transpired between this individual and this company demonstrates to all brands exactly how powerful one customer truly can be. Jerry the dad purchased an airline ticket on Spirit […]